When Gianne had a serious reaction to her favorite conventional beauty products, Jay went to work creating a highly effective moisturizer made wholly of natural ingredients. Inspired by Gianne’s globe-trotting childhood and the home remedies used by her Belizean mother, Jay turned to shea butter from Ghana, argan oil from Morocco and almond and jojoba oils, formulating a decadent body butter safe for Gianne’s newly sensitive skin. Today, that same formula is now our best-selling Drenched and is the base for all of our body butters.
Since then, the two have become passionate advocates for health, wellness, and accessible, safe skincare. Upon discovering that women—and particularly women of color—are marketed toxic personal care products, they have made a commitment to creating a straightforward, unisex bath and body line using nothing unnecessary, harmful or synthetic—just what’s essential.